In 2025, encountering hype surrounding LLMs and AI possibilities is unavoidable. APAX has maintained a cautiously optimistic stance, methodically incorporating AI tools into existing workflows to enhance team capabilities during discovery, design, and development phases. Justin Raney, APAX co-founder and staff engineer, has spearheaded applied AI research. He previously led a comparable initiative in 2008 when APAX became an early mobile app development entrant, providing clients competitive advantages in Apple’s App Store and BlackBerry’s App World.
Keeneland Race Day Mobile App AI Features
Since 2013, Justin has directed development of the Keeneland Race Day mobile app, which enhances racing fans’ experiences with live data, runner information, race results, payouts, handicapper notes, and simulated betting. The app enables ticket purchases, scheduling access, and concession information. For April’s Spring Meet, generative AI insights were added to the application.
According to Keeneland’s announcement: “Keeneland announces the launch of Artificial Intelligence technology within the Keeneland Race Day App, making it the first race track to offer AI-driven insights to enhance the fan experience.”
These capabilities support Keeneland’s goal of making Thoroughbred racing more accessible to new generations while improving experiences for experienced handicappers.
QuickFlips Mobile App AI Features
Andrew Mills has been the primary developer for the QuickFlips app (previously OneUp) since March 2024. The platform facilitates batch purchases of video games and equipment for resale. Founder Caleb Ashton requested AI integration into batch selling. A feature was developed enabling users to photograph entire collections; the AI generates complete game lists with price valuations for direct addition to sales batches.
Our Approach to AI
Early experimentation drives APAX’s success. Since software development constantly evolves, this frontier attracts team members. APAX’s methodology emphasizes low-stakes experimentation with high curiosity across emerging technologies. The company maintains responsibility to clients by exploring trends while ensuring reliable application to business-critical solutions. These newly launched AI features represent meaningful additions made feasible through recent AI advances.