Digital Experiences for Hospitality Brands
In hospitality, every touchpoint matters. Your digital presence should reflect the same care and quality you put into your physical products and guest experiences. We build technology that earns trust at first click.
Your Digital Presence Isn't Keeping Up with Your Brand
Fragmented digital presence
Multiple brands, multiple websites, inconsistent experiences. Your customers see a different version of you depending on where they land. Product data lives in Salsify, content lives somewhere else, and nothing feels connected. Your brand deserves a unified story.
Your CMS is holding you back
Your marketing team has ideas, but your outdated CMS won't let them execute. Every update requires a developer. Every campaign launch is a bottleneck. You're paying for a platform that's supposed to empower your team, but instead it's slowing them down.
Sales tools don't connect
Your website doesn't talk to HubSpot. Your product catalog doesn't sync with Salesforce. Commercial buyers can't find what they need without calling a rep. Every disconnection is a missed opportunity and a frustrated customer.
Hospitality Brands That Choose APAX
We partner with hospitality brands and manufacturers who demand digital experiences that match the quality of their products.
American Bath Group (MPL | IMI)
Commercial bath product manufacturers serving the hospitality industry. Two trusted brands, MPL Company and IMI, unified under one digital experience built for commercial buyers and specifiers.
Mass Lodge
A boutique hospitality brand where every guest experience is intentional. Digital presence built to reflect the same attention to detail found in their physical spaces.
Technology That Reflects the Quality of Your Brand
We build digital experiences that make commercial buyers confident, marketing teams productive, and brands proud.
Enterprise Websites & Product Catalogs
Your website is your most important salesperson. We build enterprise-grade websites and product catalogs that showcase your products to commercial buyers, integrate with systems like Salsify for product data management, and give your marketing team full control over content without waiting on developers.
- Enterprise website builds with modern CMS platforms
- Product catalog integration with Salsify and PIM systems
- Commercial buyer-focused UX with spec sheets and configurators
- Multi-brand digital presence under unified architecture
Intelligent Product Recommendations & Data Integration
Your product catalog is complex. Hundreds of SKUs, multiple configurations, different specs for different applications. AI can help commercial buyers find the right product faster, surface intelligent recommendations, and connect fragmented data across your systems into a single source of truth.
- AI-powered product recommendation engines
- Intelligent search across complex product catalogs
- Data integration across Salsify, HubSpot, and Salesforce
- Automated product data enrichment and classification
MPL | IMI (American Bath Group)
Unified web presence combining two trusted American Bath Group brands, built from the ground up to serve commercial buyers.
The Challenge
Two established commercial bath product brands with separate, outdated websites. Product data spread across systems. Commercial buyers couldn't easily find, compare, or spec products without calling a sales rep.
The Solution
A unified digital platform that brings both brands together, integrates product data from Salsify, and gives commercial buyers self-service access to catalogs, specs, and configuration tools.
The Impact
A modern, unified brand presence that serves commercial buyers 24/7. Marketing team empowered with a CMS they can manage. Product data flowing from a single source of truth.
How We Deliver for Hospitality
Every engagement starts with our 80-hour guarantee. Here are the ways we create value for hospitality brands.
CMS & eCommerce
Enterprise websites, product catalogs, and multi-brand digital platforms that empower your marketing team and serve your commercial buyers.
Learn MoreAI Readiness & Adoption
Intelligent product recommendations, smart search, and data integration that helps buyers find exactly what they need, faster.
Learn MoreYour Brand Deserves a Digital Experience That Matches
80 hours. Money-back guarantee. Let's build a digital presence your buyers and your team will love.
Start a ConversationNo commitment required. We start by listening.