APAX Software collaborated with content creator Caleb Ashton — known as Phoenix Resale on YouTube — to build OneUp, a groundbreaking app for video game collectors and resellers. The platform enables users to track collections, manage wishlists, and resell games by scanning barcodes and bypassing traditional retailers.
Key Features
- Collection Management: Search or scan games to build personal lists
- Subscription Options: Support for managing multiple lists
- QuickFlips Program: Direct resale of game collections to OneUp
- Admin Portal: Batch reselling activity tracking
Technical Deep Dive
The development team utilized modern technology to create a reliable application. Frontend and backend integration ensures smooth performance, with Stripe handling secure payments, Vercel hosting the app, and Google Analytics monitoring usage metrics.
Challenges and Solutions
User Feedback: Managing real-time public feedback required team adaptability as the app gained traction quickly after launch.
Game Data Access: Initial eBay and Amazon integration plans shifted toward Pricecharting as a superior data source, emphasizing resale functionality.
Key Achievements
- Rapid monetization demonstrating strong market value
- Within four months, OneUp attracted over 10,000 unique users with robust community engagement
- Users earned substantial profits through QuickFlips, with some making thousands early on
- Transitioning to Progressive Web App technology reduced app store fees significantly
- Launch video garnered 50,000 views
Impact and Future Plans
OneUp created a new revenue stream for Ashton while challenging established retailers. The app won recognition at Awesome Inc’s 5 Across Pitch competition. Version 2 development is underway with additional features planned.
The project demonstrates how a content creator with an engaged audience can turn community expertise into a software product — and how the right technology choices (like the PWA architecture) can meaningfully change the economics of running that product.